O1 Properties will present Bolshevik, iCUBE and и Greendale office centres at MIPIM exhibition

March 06, 2014. - Investment company O1 Properties, one of the largest owners of class A office real estate in Moscow, will take part in the international real estate exhibition MIPIM that will be held from 11-14 March in Cannes (France). This year the exhibition is celebrating 25 years and Russia, along with Brasil and Turkey, will enjoy the spotlight as one of the three ‘countries of honor’.

O1 Properties will be participating at MIPIM for the third time. Unlike other years, when it held part of the Moscow government stand, this year O1 Properties will have its own exhibition booth (level 01, #. 11.15) that was designed by British agency Assembley Studious. The company will be exhibiting three new office centres: Bolshevik, iCUBE and Greendale.

The Bolshevik cultural and office complex is one of the most interesting examples of the historical industrial building refurbishment into a modern business and cultural space. The territory of the former confectionary factory on Leningradsky avenue by 2016 will be fully transformed, featuring not just a modern loft-style office facilities, but also recreational zones and the first and only museum of Russian impressionism in the country.

iCUBE is a new A-class office centre in the south-west of Moscow with an original architectural concept and special green zone on the roof – rare feature for Moscow architecture.

The Greendale office centre will be built in the north of Moscow to become one of the capital’s few office buildings that was designed and built in accordance with the highest green development standards.

Keeping up with latest innovations, O1 Properties will demonstrate very interactive and technological stand. Augmented reality technologies will be used to create “live” office centres. Using just iPad and a picture, visitors will be able to see Bolshevik and iCUBE buildings in detail and even ‘take a look’ inside. Greendale will be presented in the more traditional form of miniature mock-up.

Moreover, O1 Properties will present the whole portfolio of its 16 projects by the interactive map with gesture control technology – interacting with a gesture-controlled screen, visitors can choose projects and learn more about them without any touch.

Pavel Barbashev, Head of Asset Management and Leasing of O1 Properties: “We always strive to show the market something new. In 2013, we presented iCUBE office centre using augmented reality technologies at Expo Real in Munich and the presentation had a great success. So, at MIPIM we decided to give a more detailed demonstration of office centres using this technology, allowing guests to see the buildings from the outside as well as inside. Investing in innovative technologies toconnect with our audience demonstrates O1 Properties’ innovative approach to all aspects of business, including projects presentation connect with our audience demonstrates O1 Properties’ innovative approach to all aspects of business, including projects presentation”.

Apart from its stand, O1 Properties will take active part in a business program of the exhibition. Dmitry Mints, Chairman of the Management Board of O1 Properties, will speak at the ‘Russian breakfast’, an event that brings together the leading players and experts on the Russian real estate market. Dmitry will also be talking about prospects for investments into Moscow real estate market at the conference’ "Moscow in Global Property Market", organized by Moscow Government and the Moscow Times.

Michael Stanton, Chief Investment Officer of O1 Properties, will participate in a closed meeting of the Moscow department of foreign economic relations, as well as speaking at the Moscow Times' "Moscow Calling: Drivers of Property Market" round table. He will also speak at the "Investor’s Club: International Investment in Moscow Property" conference.

You can follow online reports about O1 Properties exhibition stand on our Facebook and Instagram pages.

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  2. O1 Properties will present Bolshevik, iCUBE and и Greendale office centres at MIPIM exhibition 6 March 2014 Download PDF